The Vault
April 25, 2012
By Jennifer Heebner, Senior Editor
Radio ActiveWhen a new radio station with a cute name—105.7 Crush FM—moved into Albany, N.Y., Frank Adams Jewelers decided it was a sign. So the jeweler teamed up with Crush FM and bridal vendor...
Jewel Box
April 20, 2012
1. BaselworldYou’ve heard of master jewelers and master watchmakers, but a master of feather arts? The esoteric specialty featured prominently at the Harry Winston booth at the Basel fair, where a...
The Vault
March 28, 2012
By Jennifer Heebner, Senior Editor
Deal of the CenturyTo commemorate 100 years of business, Ben Bridge Jeweler threw its splashiest promotion yet: the $100,000 Wedding of the Century Sweepstakes, which offered marriage-minded couples...
Features
January 25, 2012
If the recession taught the jewelry industry one thing, it's that people continue to get hitched even when times are tough. The wedding biz held its own during the worst of the downturn, and in an...
January 24, 2012
1. Make your website informative: Today's shoppers want to try on pieces in a store as well as use the Internet for research.2. Don't forget the bands: Fewer brides today buy wedding bands where they...
Features
January 24, 2012
Budget-conscious self-expression: That's the mindset of today's bridal jewelry shopper. In the increasingly diverse post-recession bridal landscape, there's still plenty of room for individuality...
