JCK Online Blogs
Video: Andrea Hansen, Ivanka Trump Fine Jewelry, at Baselworld 2010
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JCK staffers discuss jewelry within the context of fashion, entertainment, and their daily lives.
Adorning a Woman—Artistry in a Jewelry Ad Styling
The ad design is simple-a photograph of the upper torso of a woman in profile wearing a black leotard with one arm thrown over her head. Her eyes are lowered; her face is serene. She wears an earring and a ring. The text of the ad is minimal, consisting of the names of the sources of the designs and the statement “Inspired by Brazilian Modern Ballet Troupe.” Further contact informati ... More
About this blog
A look at trends influencing your customers and tips on helping them choose flattering jewelry, from an image consultant and co-author of Jewelry Savvy.
Diamond Shavings: Your Friday Web Roundup
You know, I forgot about this a few weeks ago, but this blog is now a whopping three years old. So, thank you all for reading, and to all the commenters who add so much to the conversation. And now the news … Shane reorganization put off … again. As before, people involved in this case say this is not a sign of trouble – everything is just taking a while to come ... More
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Discussing trends and news in the diamond industry.
What Does Your Business Card Say About You?
What does your business card say about your company, your brand and you? What impressions of your company does your business card leave in the minds of the people you meet and the shoppers you attempt to sell? How does your jewelry firm come across through your business card; traditional, contemporary, design forward, high end luxury, etc.? How would your business card compare with others? Does it ... More
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Addresses integrated solutions to merchandising, marketing and sales management issues most important to jewelry companies today.
Facebook Game Promotes Product Knowledge
Like most jewelers, Brian Alter, owner of Alter’s Gem Jewelry, is doing his best to get a handle on this whole social media thing, starting with Facebook and dabbling with Twitter. In the spirit of rugged individualism, most of his lessons are self-taught by virtue of trial and error. His latest Facebook foray is helping the jeweler determine the content his fans best respond to and how oft ... More
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Ideas, strategies, and best practices for retail jewelers from the editors of JCKonline.com
Tucson Technology Recap
As reported by JCK staff this past week, the mood in Tucson marked the tuning point towards optimism for both buyers and exhibitors. On my brief visit the Centurion show, the mood among vendors was nearly euphoric. It seems that after nearly a year of the doldrums, retailers are now filling in with much needed inventory for the Spring season. I might add that this was my first visit to the Centur ... More
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Commentary on Jewelry Industry Technology Trends.
IJO Versus RJO
Truthfully, I don’t know much about either organization except for what I’ve read on each of their sites. Independent Jeweler’s Organization website says, “The Independent Jewelers Organization has become the largest buying group in the world. From its modest beginnings with 52 members, the company has grown to over 850 members worldwide.Retail Jeweler’s Organiza ... More
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Peer-driven jewelry retail tips and best practices from the editors of JCKonline.com
% Doesn't Pay Bills or Make Deposits
Margin doesn’t pay the bills, dollars do. This is why I have such a hard time understanding why jewelers continually sacrifice dollar profits for margin by selling down. My argument in this has been mistakenly construed as trying to sell something for more than it is worth, or selling something someone doesn’t really want or need. Neither could be further from the truth. ... More
About this blog
A career vendor's perspective of the fine jewelry industry on business development, sales and marketing, sales reps, training, customer relations, and entrepreneurial thought.
Las Vegas and Improving Your Odds of Success
Before speaking at the JCK show in Las Vegas I visited a casino or two. I picked up a booklet that provided information about the advantage the casino has in various games- called the house advantage. Mathematically, the house advantage is a measure of how much the house expects to win and it varies by region, casino and game. The chances of winning are maximized when playing games like Black ... More
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Diversify Like Bravo Through Launching Related Products, Merchandise
When you have a good idea, spin it off into more to spread the brand message and increase profit. Or, at least, consider doing so, like Bravo Television, which is developing clothes, kitchenware, and other merchandise based on some of it popular programs like Project Runway and Top Chef. This news is courtesy of an article on the Business Insider web site. For jewelers, diversificati ... More
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JCK staffers discuss news affecting the jewelry industry.
IP Questions & Answers
These questions and answers are not meant as legal advice to the readers but only as general information. Specific situations may require legal opinions. I am writing a regular column for JCK. How do patents, trademarks, trade dress and copyrights differ from each other? Copyright protects unique and original jewelry designs. Patents protects inventions, such as a new clasp,new setting techniques, ... More
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