You are here

Shinola Puts Motown Watches in Motion

Shinola Puts Motown Watches in Motion

Most Americans born before 1980 recognize Shinola, a shoe polish marketed in the first half of the 20th century, for being name-checked in an alliterative figure of speech: “You don’t know s–t from Shinola.” But if Heath Carr has his way, the newest generation of Americans will associate the brand with well-built ­American-made watches. Revived in 2011, when Carr, the head of Bedrock Manufacturing in Dallas, purchased the intellectual property rights to the heritage brand—including its ­lightning-bolt logo—­Shinola now makes quartz timepieces (and bicycles!) in a 30,000-square-foot, state-of-the-art factory inside Detroit’s College for Creative Studies. Due to make their global debut at this month’s Baselworld fair in Switzerland, where Shinola will show 45 SKUs retailing from $450 to $850, the watches employ parts that are supplied by Swiss movement maker Ronda but are 100 percent assembled in the college’s historic building, the ­Argonaut, which lends the Argonite movement its name. “The movement is the engine of the watch,” Carr says. “What better place to make the engine than the Motor City?”

Register For

JCK Las Vegas 2017

Monday, June 5 - Thursday, June 8, 2017

Learn More



It was something that was already happening, Blue Nile just said ok....

I am not 100% sure what millennials really want, no one really does,...

As we say, if you can't beat them, join them..., the virtual world...

It will be something our industry needed yesterday, much much better...

wow, nice collection pearl jewelry. All are looking very pretty....