You are here

Study: Funny Ads Don’t Always Sell Product

Study: Funny Ads Don’t Always Sell Product

Humorous advertisements often fail to increase desire for the product, according to a new study by Ace Metrix, a company that measures advertising effectiveness.

The study found that while humor can increase attention to an ad and boost its likability, it is best used as a supplement to the main message. Certain ads rated funny by panelists drove less desire for the advertised product than non-funny ones.

“We found no evidence that a funny ad is necessarily an effective one,” said the study.

The best scoring ads, according to the study, were ones that were both “funny and informative.”

“Messages must be built of substance and should use humor as a supplement—not a replacement—to create the most effective ads,” the study concluded.

Register For

JCK Las Vegas

SAVE THE DATE

Monday, June 5 - Thursday, June 8, 2017

Learn More



These necklace are looking amazing , they all are looking very...

Fantastic article and great discussion in the comments!It seems...

By the way, my favorite quote from this article is “The fact that you...

Main similarity is: FTC and Roger Goodell

If this man is guilty then he needs to suffer the maximum punishment...