On eBay, a watch is sold every five seconds, and a diamond ring is sold every minute. With more than 182 million buyers, eBay is one of the world’s leading online marketplaces for sellers of all sizes to share their unique inventory. You won’t find lower fees with any other competitor, including Poshmark and The RealReal.
EBay’s wide selection of luxury goods includes an unparalleled collection of brands, styles, new and pre-owned inventory, rare and designer—including fine jewelry, watches, and morel
Have some jewelry or a watch you’d like to sell but unsure of how to begin? Compiled by eBay experts, here are six tips to get you started today.
1. See What’s Trending
Get a pulse on which items are currently in demand by exploring eBay’s Trending search tool. This resource includes information on best-selling items and what buyers are searching for.
2. Be a Product Expert
Gather as much information as you can about your jewelry or watch to help understand what it may be worth. Some tips: Examine your item closely for any markings or engravings, and see if you can learn more about the item’s history, such as the maker, stones/materials used, and production era. Another great resource to check out is eBay’s appraisal tool, which shows the value of items bought and sold on eBay.
3. Capture Quality Photos
Photos play a key role in a sale. Snap multiple photos of your item from different angles and under great lighting (natural light is often best).
Use a solid white background to help draw a buyer’s attention, and make sure to highlight any signatures, dates, and details.
4. Write a Strong Product Listing
Put yourself in your customer’s shoes: What would you want to know before purchasing an item?
When writing your product listings, be as clear and descriptive as possible and include key attributes, such as style, color, grades (cut/clarity), brand, size, and condition, among other details. Try to anticipate what keywords buyers would use to find your item, and add those to your listing title.
5. Name Your Price
On eBay, you can choose between listing your product for auction or offering your item at a fixed price, known as our Buy It Now feature. Jewelry and watch sellers have found high success with the Buy It Now option coupled with best offers (where buyers can negotiate the price).
Additionally, auctions are strong for jewelry and watch sellers who start bidding at 99 cents with no reserve (the lowest price you’re willing to sell an item for). Auctions ending on Thursday and Sunday nights also tend to perform best.
6. Build Your Seller Reputation
Consistent positive feedback is important and can strongly influence your seller reputation. Aim to provide a great customer experience with every transaction. Maintain a strong communication line with your customer before, during, and after the sale, and answer any questions as promptly as possible.
Looking for more selling tips? Check out our FAQs on ebay.com.