Welcome to ORIGIN De Beers Group—a vision for the future of natural diamonds.
Every ORIGIN De Beers Group diamond is in a class of its own because of its exceptional natural beauty, symmetry, and documented journey across time and place. Traced through geological history to the present moment, an ORIGIN diamond can be understood on a more intimate level by its wearer because it offers more information than ever before.
When you acquire an ORIGIN diamond, you gain a blockchain-supported understanding of its past, the expert hands it has passed through, and how it has supported communities in its country of origin.
The selected retailers who carry ORIGIN will find a suite of experiential merchandising and tools to help strengthen their natural diamond messaging and allow consumers to understand the majesty of our most precious natural commodity, brought to them in a way that demonstrates our industry’s promise of a more transparent and sustainable future.
As a polished diamond offering, ORIGIN De Beers Group represents a step change in the level of accountability you can offer via your loose program—and a new way to help your clients feel confident about the integrity inherent in their natural diamonds.
ORIGIN De Beers Group retailers will gain access to marketing, training, and other logistical and strategic support. Visit ORIGIN | De Beers Group to learn more.