Is Ideal Just…Average?
Let’s be real. In today’s diamond market, ideal is no longer exceptional—it’s expected. For over 100 years, Tolkowsky’s ideal-cut diamond has been the pinnacle of craftsmanship. It has represented perfection in symmetry, proportion, and polish. But now, with the rise of ideal-cut synthetics? Ideal isn’t just expected—it’s everywhere. And when everything’s ideal…well, nothing is.
Read on to find out how Facets of Fire diamonds (pictured) take ideal to the next level.
Ideal Is No Longer Enough
The playing field has changed. The rise of synthetic diamonds has introduced a sea of sameness, and customers are drowning in it.
Lab-grown manufacturers aren’t saying, “We’re better.” They’re saying, “We’re the same, but cheaper and more ethical.” That’s their pitch. And guess what? It’s working. Sales of synthetic diamonds were up 59% year over year in 2024, with some industry experts estimating they now make up 50% of the U.S. bridal market (Rapaport 2024).
Your average customer doesn’t know why they should choose natural diamonds anymore. Why? Because there’s little to no product differentiation. No wow factor. No sparkle that screams, “I’m worth every penny!” It’s time to turn the tide.
The Facets of Fire Solution: A Diamond That Means More
If you want to rise above the noise, you need to offer something truly unique—something that stops your customers in their tracks. That’s where Facets of Fire diamonds come in.
The most significant innovation in diamond cutting in 100 years, each certified Facets of Fire diamond begins as a beautiful ideal-cut natural diamond. Using patented technology, our diamond artisans etch hundreds of thousands of invisible nanoprisms onto its pavilion, creating facets within facets. As white light passes through these nanoprisms, it releases thrilling bursts of sparkle and fire and increases the diamond’s brilliance. The result?
- 7x more sparkle, fire, and brilliance than traditional diamonds
- A visibly brighter and more beautiful diamond
- A difference your customers can actually see
This is not just another ideal diamond. It’s an innovation that redefines what a natural diamond should look like.
Proven Results Across the Industry
Still not convinced? Let’s talk results. Retailers around the globe have seen remarkable results from embracing Facets of Fire natural diamonds.
- Independent Jeweler, USA: A multi-store retailer saw a 16% margin expansion with Facets of Fire diamonds. It now accounts for 55% of all loose diamonds sold in the ¾ to 2.00 ct. range.
- Leading National Chain: Facets of Fire generated a staggering $45 million in sales in 2022 alone (under a different name).
- India’s Largest Retailer: After seeing exceptional sell-through during initial tests, the chain rolled out Facets of Fire diamonds to all 370 locations nationwide.
These results speak for themselves. Customers recognize the difference, and they’re willing to pay for it.
Ignite More Sales
Why settle for “ideal” when you can be unforgettable? As the diamond industry evolves, retailers who embrace innovation will thrive, while those who don’t risk being left behind.
Facets of Fire diamonds are the answer. They aren’t just unforgettable; they mean more. More fire. More sparkle. More brilliance. Give your customers a reason to choose natural diamonds—again and again. Expect more with Facets of Fire.
For more information on how Facets of Fire can ignite your natural diamond sales, visit FacetsofFire.com.
