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Sponsor Content / Jewelers Mutual Group

Create New Possibilities With the Holojem™ Platform

May 15, 2017 by Jewelers Mutual Group

If you’re struggling to create new experiences that bring shoppers to your business, you’re not alone.

The jewelry industry has had a difficult time adapting to consumers’ changing expectations and their shopping experiences. As digital transactions continue to grow, and people increasingly interact with massive online brands, they expect similar types of experiences no matter where they shop.

Thankfully, the Holojem platform offers a unique solution to this problem that so many jewelers face.

How does the Holojem platform work?

The Holojem platform is an augmented reality technology in a self-contained unit that educates consumers and displays and shares custom designs through its patented rendering system.

To operate the platform, all you need is an internet connection. After you purchase the unit, a monthly subscription package will ensure you are well-supported and have everything you need to be successful with the technology.

What makes the Holojem platform essential for jewelers?

There are three key reasons the platform is a game-changer for your business:

It can drive higher margins.
Often times, custom design work is more profitable for jewelers. Go beyond the back-and-forth of a computer screen and become more nimble with a self-service kiosk to share unique creations.

It is an immersive customer experience.  
Prior to the Holojem platform, there wasn’t an ideal way to involve jewelry shoppers in the entire purchasing process. Now consumers can seamlessly transition from physical to digital shopping while enjoying a mesmerizing, lifelike creation.

It offers social sharing.
When a jewelry shopper uses the Holojem platform, not only does the platform capture lead information, but it shares your brand whenever customers share their creation on social media. And that creation isn’t captured in just a picture or plain video. Customers can re-create a similar 3-D holographic projection by placing a portable mobile pyramid on top of their device to bring their creation to life and share it to their hearts’ content.

Who can use the Holojem platform?

Nearly every part of the jewelry industry value chain can put the innovative platform to use. Custom designers and manufacturers can display new pieces to private clients and entire lines to other retailers, while retailers themselves can interact with consumers on the platform.

Because the Holojem platform was designed as a turnkey solution, it creates opportunities for jewelers to enter new markets, gain additional brand recognition, and develop loyalty and trust with their customers.

Imagine installing a kiosk in a mall, airport, or any space where consumers can independently interact with your brand, educate themselves about the 4Cs, and view your inventory. The experience of blending the physical and digital shopping experiences together can lead these consumers back to your store or to your website.

Don’t just sit back and watch as the retail landscape changes—change with it. Better yet, stay ahead of the curve by using innovative technology like the Holojem platform and start creating new possibilities today.

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