This year’s bridal season is expected to be bigger than any since the early 1980s. With more than 2.5 million weddings projected, jewelers face a sea of opportunity for bridal jewelry sales.

How can you attract customers and win your share of the pie? By recognizing diamond buyers’ new expectations and delivering on them with tools and expertise they can’t find on the internet.

Here’s how:

Rewrite Conversations at the Counter
Forget about sales techniques and tech talk. Bridal shoppers come to buy an engagement ring to solidify the love they’ve found. They are at the counter because of that love, and they want to feel good about the purchase they make to celebrate it.

Rewrite conversations at the counter by focusing on the quality and beauty of a diamond. Give shoppers the truth and clarity they seek and provide the guidance they need to make an important, meaningful decision.

Show Buyers Exactly What They Are Buying
A diamond purchase is based on love, but that doesn’t mean buyers aren’t looking for value. They want to be assured that they’re getting what they’ve paid for and that their choice is well worth the cost.

Most of today’s diamond shoppers have done their homework and know what they want. They’re tired of weeding through online sites to find it. They’re also fed up with making sense of inconsistent, confusing grading reports, and they want to understand exactly what they are buying. Grading that utilizes artificial intelligence (AI) can take the friction out of the consultation process so buyers can see the unbiased difference and know exactly what they are getting.

Let Diamonds Speak For Themselves
What better way to sell a diamond than to showcase its sparkle?

Keep shoppers from going elsewhere by fortifying your inventory with classic bridal favorites, such as round diamonds in solitaire settings, and stand out from the competition by offering unique, branded stones that buyers can’t find elsewhere. Carefully consider the brands you carry: Eighty-six percent of younger buyers consider brand one of the most important deciding factors in their purchase.

Retail jewelers like you can help by providing trustworthy guidance and advice, accurate and consistent grading reports, and access to the world’s highest-quality diamonds.

Rare & Forever is a brand known for its authenticity and trustworthiness, as well as its unique brilliance. Rare & Forever diamonds are selected for their high quality and are the world’s most accurately and consistently graded diamonds. They are prescreened for brown, green, or milky (BGM) qualities that detract from their brilliance and are graded with unbiased artificial intelligence to eliminate the inconsistencies and inaccuracies that make diamond buying so frustrating.

Authorized Rare & Forever jewelers benefit from cutting-edge technology, services, and tools that help earn customers’ trust with expert advice and access to the world’s best diamonds.

In addition, Rare & Forever offers an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever donates to Diamonds Do Good® and CURE Childhood Cancer, so you know your diamond purchase is making a difference.

Offering Rare & Forever diamonds empowers you to capture bridal diamond shoppers by exceeding their expectations and providing what they can’t find elsewhere.

For more information on Rare & Forever and how to become an authorized jeweler, visit become.rareandforever.com/learn-more or call 877-620-1333.