It’s JCK Las Vegas time! Never mind that the actual event takes place more than three months from now—when it comes to planning, it’s go time.
As an exhibitor at the show, you’ve got a lot to handle: display cases, sprucing up your exhibit space, preparing your team for the event, making sure you have enough business cards and press material to distribute. And that’s on top of deciding what you’re going to display (some of you are probably in the midst of designing new creations), not to mention how you’re going to get retailers to check out those offerings at show time. Don’t let your to-do list overwhelm you. Try these three smart strategies—including an exciting opportunity from JCK—to streamline planning and boost traffic to your booth once it’s all set up.
1. Get social.
Not only is social media an essential tool in your arsenal these days, but it’s also completely free (unless you opt to advertise, but for now, we’ll keep things basic). Working on an amazing new design? Tease it on your Instagram, Facebook, and Twitter accounts. Tag your favorite retailers—ones you know will visit your booth, as well as those you hope to see at the show. Give them a sneak preview of what you’re working on to pique their curiosity and build excitement. Use the hashtag #JCKBound to start the conversation early, and let them know you’ve got some fabulous finds they won’t want to miss.
2. Spread the word.
An email list is fantastic for sharing your upcoming features at the show, but remember that attendees will be getting a lot of emails before they jet off to Vegas. This should be just one way to spread awareness. Use it sparingly. (It’s no fun getting overwhelmed with emails from the same source, is it?) Take advantage of your server list, but don’t overdo it—when you send that mass email, make it spectacularly worthwhile. Cap it with a short, catchy subject line that will stand out in a crowded inbox.
3. Meet your match.
Here’s what we’re really excited to tell you about: JCK Match. This free service links you up with the right customers for your product so you can build connections and boost your business. It’s easy and it’s effective, so there’s no reason not to sign up. (Did we mention it’s free?)
Here’s how it works: When buyers register for JCK Las Vegas, they’re asked to answer a series of questions about what products or services they’ll be looking for at the show, along with specifics about their wants and needs. This questionnaire will lead them to their dream exhibitors—potentially you. If it sounds like a dating app, you’re not too far off. Here’s the key, though: JCK Match can’t send buyers your way unless you fill out your own questionnaire first.
Seems like a win-win, right? We think so too. Our goal this year is to have every JCK Las Vegas brand, designer, and supplier complete the questionnaire and make the most of JCK Match technology. Just log in to your exhibitor dashboard, fill out your matchmaking profile by answering five short questions, and you’re in.
“Great idea, JCK,” you say, “but how do I know it works?” For the 2017 JCK Las Vegas show, 15,000 preregistered buyers each received at least 10 vendor recommendations. One of them could have been you! Of the buyers surveyed, 86 percent told us the recommendations they got through JCK Match made them aware of brands they had never heard of. The best part: 68 percent of buyers reported doing business with at least one of their JCK Match connections! (JCK offers incentives for retailers to make purchases with their matched vendors at the show.)
It’s a great start, and we can do even better. That begins with you! So sign in to your exhibitor dashboard and fill out that profile. You never know who’s waiting on the other side to fall in love with your designs!
For more information, visit jcklasvegas.com.