Zaver & Mor Makes Customers Feel Right at Home

2111-E Vine St., Berkeley, Calif.Nestled among bustling eateries and quaint wood houses on a tree-lined street in Berkeley’s “Gourmet Ghetto” is a jewelry boutique that fits right in with the neighborhood’s down-to-earth appeal. Zaver & Mor, a 750-square-foot homage to local sustainable jewelry design, feels more like a home, which was exactly what owner Rada Sahney was aiming for. “I wanted people to feel like they were walking into somebody’s living room,” says the affable entrepreneur, who manages the store herself. Sahney’s personal touch and careful selection of mostly handmade pieces reflect her roots in India, where jewelry is revered. As Sahney puts it: “Part of a woman’s true soul is her jewelry.”VINTAGE FINDSSahney wanted the shop’s decor to tell a story. ­Peppered along the walls are framed black-and-white photographs depicting everyday life in Ind

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out