Zale Unveils Modern, ‘Un-Intimidating’ Store

Zale Corp. recently unveiled a modern and very different store prototype in North Park, Texas. The store is meant to be similar to Apple retail stores, CEO Neal Goldberg told JCK. They have lower retail counters, and customers and sales associates stand on the same side, in an attempt to remove the intimidation factor from jewelry buying. So far, results have been encouraging, Goldberg said, and they may bring the concept to other stores.

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