The hoopla over social media has eclipsed one of the oldest—and biggest—marketing opportunities of allWith so much focus on social media, it’s easy to forget the technologies that came before it. First and foremost: email marketing. It isn’t exciting, nor is it new, but we spend a significant part of our day on email and, for the most part, so do our customers.While sites like Facebook and Twitter are the hot new thing, email still has two significant benefits over its more social counterparts.Impressions: There is no guarantee your customers will see your blog post, tweet, status update, or digital advertisement. In a world of information overload, it is too easy for such communication to get overlooked. Email marketing is more akin to direct mail; once you have received permission to send email (more about permission shortly), your messages will almost certainly be seen by your