Your Turn

WHY PUT LIMITS ON BUYERS’ CHOICES? Frank Dallahan (Counterpoint, March 1998) is quite right when he says that a buyer would be foolish not to accept the right of return. But when a buyer has to commit all his or her open-to-buy only to those vendors who unconditionally grant the right of return, even of others’ merchandise, then indeed he or she is doing the company a great disservice. Regrettably, many senior executives have given their buyers just such a directive. It is based on what I call the nuts and bolts theory of jewelry product. This is that all manufacturers produce the same thing so it doesn’t matter who supplies you as long as they meet your demand. It may be time for them to reconsider their position. What may seem to be sharp bookkeeping now is, in the long term, very costly. It deprives the company of new and creative sources of merchandise from smaller and ne

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