How to bring your customers to Vegas without spending a dimeWhile we talk about tools and tactics for optimizing our social media presence, we often overlook opportunities to collect and create content that will captivate our customers. There are several times during the year when you can share engaging information, but none are more ideal than jewelry market week in Las Vegas. This collection of trade shows may seem like well-worn territory for anyone who has been attending for years. However, in most cases, a jewelry trade show can be a bonanza of intriguing information for your customers. The cost of bringing all of them along is, of course, prohibitive. Thankfully, social media makes it cost-effective and simple for you to take your customers on a virtual journey to Vegas—all while getting them interested in the products you’ll be toting back from the show. Every employee you se