You Don’t Know Jack Lewis Jewelers?



Bridal buyers can romp around this Bloomington, Ill., retailer’s wedding ring playground 1. What's the best idea you've come up with for your store? Our wedding ring playground. When we remodeled in spring 2011, one of the things we added was bridal sample lines from various vendors. As samples trickled in, we realized $15 sample rings were taking up valuable case space, so I decided to make it much more accessible. I had my cabinet maker build an 8-foot, bar-height table with a felt racetrack around the edges. All of our samples are displayed in the center. We've found it to be a tremendous icebreaker. The feedback we get most often is how comfortable this makes the experience. It's low on pressure, high on information, and they leave with the confidence that they have seen just about every option available.2. When you walk in your front door, what do you like most about your store? W
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