Why Your Online Bio Is More Important Than You Think

One of the most important things you can do for your online presence is craft a snappy and straightforward bio The most important story any brand can tell is its own. Origin stories provide great fodder for ongoing marketing initiatives. By leveraging elements of where your brand came from, you can help nurture a distinctive corporate identity that distinguishes your company in the marketplace. Baseline to that endeavor is crafting and publishing compelling biographical content on your online platforms—chiefly your company’s website and ­social media feeds. The “About Us” page and social media profile section (aka bios) are where many ­consumers go to learn about a company and ­decide whether to patronize it. This is especially true with millennials and Gen Zers, who actively seek out companies that prioritize transparency. Instagram influencer, social media consultant, a

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