Wow ’em with Your Windows

Once upon a time, it was enough to have a well-lighted store stocked with sparkling clean merchandise overseen by a knowledgeable sales staff. With jewelry stores opening up at every turn in the mall and shoppers growing more demanding, those days have passed. Now you need window and in-case displays that overcome threshold resistance, reinforce your image, and set you apart from all those competitors. The first thing people see as they drive or walk past your store is its windows. Are you getting the most out of your window displays? Are they interesting, intriguing, and amusing enough to catch a shopper’s eye and entice him or her into the store? Don’t limit your thinking to store hours. How about after hours, when the merchandise has been removed? Give casual nighttime passersby something irresistible to look at, and they just might return the next day. Getting started. So you

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