World’s Best Fashion Week

The first annual World Fashion Week – World Fashion Awards will premiere next year in Los Angeles. Organizers hope a full week of global glamour in L.A. will give the event Academy Award–like status and star power. (Future ceremonies will be held in other cities around the world.) Globally respected fashion designers, models, celebrities, and government leaders will “join forces in a celebration of diversity and world cultures expressed through fashion,” according to the group’s Web site. The event—the brainchild of Spanish fashion producer Paco DeJaimes—aims to unearth global talent (established designers, not rookies), celebrate different cultures, and promote trade opportunities. The event doesn’t threaten anybody else’s fashion week, either; in fact, DeJaimes claims his is an “extension” of all others, according to Mariana Santangelo, director of international

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