WJA’s West Coast Conference Looks ‘Outside the Box’

More than 100 jewelry professionals from around the country attended the Women's Jewelry Association's first Women in the Know West Coast Conference on Sept. 8 in Anaheim, Calif., learning about entrepreneurship, networking, taking over the family business, and even the healing properties of gemstones. Opening keynote speaker Dr. Margeaux Cvar, CEO of The Cvar Von Habsburg Group, discussed how to recognize and identify growth opportunities for jewelry businesses by thinking unconventionally. She emphasized the importance of creating a unique and sustainable competitive position in the jewelry industry. “Differentiation is key,” she explained. “You have to make yourself the niche, not compete the same way the big boys do. Take a different route.” She recommended finding successful strategies implemented by companies that are very different in scope but similar in structure to

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