With This Watch Line, I Thee Wed

McCarver & Moser of Sarasota, Fla., was a prominent retail store in a serious financial crisis. Payments to suppliers were behind, customers were alienated and the business of one of the nation’s top watch shops was suffering. The owners blamed the troubles on bad store management, a hiring decision gone terribly wrong. Meanwhile, the store and its watch vendors took a big hit. Only then, facing a firing squad of bill collectors and upset consumers, did McCarver & Moser find out who its true supplier partners were. It also found out who were not. The owners’ eyes couldn’t be opened any wider. “Partnership is a concept, but for some companies it’s mostly a concept in their minds rather than reality,” says Everett McCarver, president of McCarver & Moser. “With one watch supplier, 18 years of good business went down the drain after we didn’t buy for six month

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