With This Ring…

Get engaged! Track the trends, the traditions, and the tastes of the ever-changing bridal business. The so-called Great Recession touched all facets of the industry, and the bridal category was no exception. Now, retailers and designers are taking stock of the new economic realities and the shift in style ushered in by a prolonged economic downturn. “The biggest problem today is engaging the consumer to come into the store,” says Phyllis Bergman, president of Englewood, N.J.–based Mercury Ring Corp.Along with keeping track of evolving trends, retailers are searching for the sweet spot between traditional advertising, in-person events, and new media to get people in the door—and hopefully make them customers for life. “Today’s millennial consumers want something different,” says Ken Gassman, president and founder of the Jewelry Industry Research Institute (JIRI) in Glen

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