Windows That Wow!

JCK recently asked its Retail Panel about successful window displays, in terms of traffic and sales generated. Below are some of the suggestions from respondents: "We hosted a Cabbage Patch Doll wedding with cellophane church windows and a gazebo. The jewelry on display was bridal, with some attendants' giftware."—C. Patton, Diamonds & Gold, Green Bay, Wis. "For one celebration, we used backgrounds of star plates with tubes—displayed to look like tubes of dynamite in all of our six windows."—Scott Cusson & Suds Range, Brinsmaids, New Canaan, Conn. "We did a fishing window with plastic blow-up fish with big hooks holding jewelry and a sign saying 'Couples' Bait Shop'—using jewelry as bait to catch the woman in your life. We had lots of fisherman coming in with fishing poles and bait containers looking for live bait!"—Mark Bin

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out