Why Producing Your Own Online Videos Is a Great Bet

Big e-commerce players such as Amazon and Wal-Mart have dedicated untold resources to search engine optimization, ensuring they’ll always come out on top in online searches. But there’s one medium that’s still (somewhat) up for grabs on the Internet: video.According to video marketing expert Jessica Brace, videos have a 53 percent higher chance of landing on page one of a Google search than websites or non-video. Video “really is worth it when you look at the numbers,” she says: “76 percent of consumers are more apt to buy a product if they’ve seen a video.”And because producin

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out