Why Producing Your Own Online Videos Is a Great Bet



Big e-commerce players such as Amazon and Wal-Mart have dedicated untold resources to search engine optimization, ensuring they’ll always come out on top in online searches. But there’s one medium that’s still (somewhat) up for grabs on the Internet: video.According to video marketing expert Jessica Brace, videos have a 53 percent higher chance of landing on page one of a Google search than websites or non-video. Video “really is worth it when you look at the numbers,” she says: “76 percent of consumers are more apt to buy a product if they’ve seen a video.”And because producin
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