For this Ontario jeweler, success is working hard and living your dream1. What’s your most memorable sale?A few weeks ago a customer came in and wanted to redesign two rings. She had a 2 carat ruby and a 0.69 carat ­princess-cut diamond set into rings that didn’t show them off well. I sat down and sketched two designs. She saw a three-stone princess-cut diamond ring in my showcase, but said she never dreamed she could have one that beautiful. I supplied two more princess-cut diamonds to make one of her rings a three-stone ring. When she picked up the rings…she couldn’t hold back the tears. She works at the police station and showed everyone her new rings, [saying] what an amazing job Knappett Jewellers had done.2. What one advertisement or promotion elicited the biggest response, and why do you think it worked?One great promotion we did was a nine-hour sale that lasted a single