Online video was once considered the frosting atop a brand’s digital marketing plan. Sure, it was nice to have that little “play” arrow pop up in your social media, but text and photography were the reigning kings of content.  No longer. Video’s sky-high (and growing) conversion rates have transformed the medium from an afterthought to a bull’s-eye for brands.  According to a study from marketing firm Hyperfine Media, 64 percent of users say they are more likely to buy a product online after watching a video about it. Ninety percent say product videos are helpful in decision-making. And including video on a landing page can increase conversion by 80 percent. Live-streaming video (also called real-time video) shot and shared on apps such as Periscope, Meerkat, Facebook Live, and Blab is at the cutting edge of this video revolution.  The unpolished, lon