Why Now Is the Time to Try Live-Streaming Video



Online video was once considered the frosting atop a brand’s digital marketing plan. Sure, it was nice to have that little “play” arrow pop up in your social media, but text and photography were the reigning kings of content.  No longer. Video’s sky-high (and growing) conversion rates have transformed the medium from an afterthought to a bull’s-eye for brands.  According to a study from marketing firm Hyperfine Media, 64 percent of users say they are more likely to buy a product online after watching a video about it. Ninety percent say product videos are helpful in d
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