Why Jewelers Should Be Taking Full Advantage of Pinterest’s Reach



As anyone who’s whiled away an evening “pinning” can attest, Pinterest is something of an addiction. Millions of users can’t seem to get enough of the 3-year-old social scrapbooking site. The latest Pew Research Center poll shows Pinterest is nearly even with ­Twitter; each site hosts about 15 percent of online adults—most of them female. As of September, comScore counted more than 25 million unique visitors on Pinterest, up from the 11.7 million it counted at the start of 2012. Pinterest doesn’t talk numbers but some sources estimate the site has some 50 million users. To put tha
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