Why Etsy Has Become Retailers’ New Go-To Source for New Designer Jewelry Talent

Since opening Muse in Warren, R.I., in 2006,  Elizabeth Kiepert has worked hard to differentiate her ­jewelry store with handcrafted American designs that are eyecatching and on trend. To make good on her mission, seven years ago she began scouring Etsy, the e-commerce website featuring ­handmade and vintage items, to score one-of-a-kind goods from seasoned jewelry professionals as well as up-and-coming designers.“Etsy doesn’t have pieces that are everywhere else, so I have something unique to offer my customers,” says Kiepert, who has purchased earrings, necklaces, bracelets, and more from Etsy artists.While Etsy has provided independent jewelry designers a viable outlet to sell their wares since its 2005 debut, the site has also emerged as a compelling place for jewelry retailers like Kiepert to spot new talent and source fresh, uncommon styles.Necklace in brass, oxidized

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out