Why Etsy Has Become Retailers’ New Go-To Source for New Designer Jewelry Talent



Since opening Muse in Warren, R.I., in 2006,  Elizabeth Kiepert has worked hard to differentiate her ­jewelry store with handcrafted American designs that are eyecatching and on trend. To make good on her mission, seven years ago she began scouring Etsy, the e-commerce website featuring ­handmade and vintage items, to score one-of-a-kind goods from seasoned jewelry professionals as well as up-and-coming designers.“Etsy doesn’t have pieces that are everywhere else, so I have something unique to offer my customers,” says Kiepert, who has purchased earrings, necklaces, bracelets, and
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