Who Is Today’s Platinum Consumer?

Platinum?s recent reemergence on the fashion scene, largely inspired by the 1992 founding of the Platinum Guild International USA, marks a significant sales opportunity for the jewelry industry. Over the past eight years, jewelry sales of this rare and beautiful precious metal have soared more than 1,000%. Aside from computers or cell phones, few other consumer items have enjoyed this type of growth spurt in recent memory. Ten years ago, platinum jewelry was produced by only a few manufacturers, and the metal was offered ?by special order only? from most bridal ring producers. All that has changed greatly. ?In the United States, there are more than 25,000 retailers stocking platinum jewelry in their product assortments today, compared to just 150 in 1992,? reports Laurie Hudson, president of PGI USA. Helping them fill their showcases are more than 500 domestic manufacturers of platinum

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