Precious jewels and designer fashion go hand in hand, a point validated by an increasing number of fashion designers. Chanel, Diane von Furstenberg, Louis Vuitton, Kimora Lee Simmons, Vera Wang, and Escada all have complete fine-jewelry collections as part of their broader fashion brands. This of-the-moment trend, illustrated here by Chanel and Diane von Furstenberg, underscores the need for retailers to understand that women are looking for jewelry to be part of their personal fashion statement.