Wheels of Fortune: Five Lessons Jewelry Stores Can Learn From Food Trucks

On the surface, food trucks and jewelers have little in common. Burgers and ice cream cones, after all, are nothing like diamond rings and custom pendants. But dig deeper and these seemingly disparate businesses trek a similar path: Chasing consumers and battling intense competition in a fast-­turning marketplace, both face comparable challenges in sales, operations, and planning. “From connecting with your customers to presenting great products in a compelling way, the tenets of good business are generally universal,” says Josh Henderson, who launched Seattle’s popular Skillet food truck in 2007. Over the last decade, food trucks have had a remarkable—even revolutionary, some would say—effect on the national landscape. These roving restaurants pushed innovation, showing their food-service industry peers and the greater retail marketplace new ways to engage customers,

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