What’s Your Value Proposition?

Here’s a little management test: Have all your employees write a two- or three-sentence answer to the question, What is our value proposition? You’ll probably get almost as many different answers as you have employees. While this is neither good nor bad, it demonstrates how little thought (or consensus) stores have in this area of their business. Your value proposition should inform all your choices and deliberations as you prepare for show season, plan budgets, and conduct vendor and product research. This is your litmus test; it needs to function as your business conscience. It’s a critical tool to use as you prepare to stock your store with inventory for the coming selling seasons. How are you perceived by your local customers and potential customers? Are you sure? Is it how you want to be perceived? Your value proposition must match and reflect your store’s business. Va

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