What’s Trust Got to Do With It?

Honesty and integrity have built trust between customer and jeweler that's been unparalleled. This has kept the jeweler in good business for centuries. Recently though, I have begun to worry. Here's why: First, the film Blood Diamond aired some dirty laundry from the secretive jewelry world. Second, over the past few years there have been some high-profile cases concerning jewelry establishments laundering money for organized crime syndicates. Third, the jewelry industry has seen a number of high-profile tax fraud cases. I don't know anyone who has traded in conflict diamonds, laundered money, or committed tax fraud, and most of the men and women in this industry would never engage in those activities. But do consumers know that? How will widespread knowledge of conflict diamonds or reports of money laundering and tax fraud affect the trust we build with our customers? To maintain

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