What’s Trust Got to Do With It?

Honesty and integrity have built trust between customer and jeweler that's been unparalleled. This has kept the jeweler in good business for centuries. Recently though, I have begun to worry. Here's why: First, the film Blood Diamond aired some dirty laundry from the secretive jewelry world. Second, over the past few years there have been some high-profile cases concerning jewelry establishments laundering money for organized crime syndicates. Third, the jewelry industry has seen a number of high-profile tax fraud cases. I don't know anyone who has traded in conflict diamonds, laundered money, or committed tax fraud, and most of the men and women in this industry would never engage in those activities. But do consumers know that? How will widespread knowledge of conflict diamonds or reports of money laundering and tax fraud affect the trust we build with our customers? To maintain
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out