What’s New – Business Services

David Perry/Peter Hurst Interactive is a Web site design firm specializing in the jewelry industry. The firm can integrate clients? marketing programs with Web site strategies to support overall brand initiatives. David Perry/Peter Hurst Interactive, 10 E. 39th St., New York, NY 10016; (212) 252-7744, fax (212) 252-7720.

The Gemological Institute of America?s Gem Trade Laboratory has launched an emerald service. The lab report will include a description of the degree of clarity enhancement as well as a digitally captured color image of each emerald. The degree of clarity enhancement will be categorized as Minor, Moderate, or Significant (Gem Notes, JCK, June 2000, p. 50). Included with the report is a laminated summary featuring a second, detachable reference tab small enough to fit inside a parcel paper or other presentation medium. For more information, call GIA?s Client Services in New York at (212) 221-5858 or in California at (760) 603-4500, or visit www.gia.edu.

Security Track offers tracking devices designed to help stem robberies of traveling sales reps carrying jewelry lines. The covert tracking system sends an exact street location of a covered asset, enabling quick dispatch of police. Security Track, 580 Fifth Ave., Suite 934, New York, NY 10036; (800) 227-2079.

Jeweler?s Resource by Bruce G. Knuth, originally published in 1994, has been revised and expanded. Newly added sections include those on the care of gems in wear and repair; diamond grading standards for color, clarity, and proportion; comparison of the seven international diamond grading systems; and gold solder formulas. Jewelers Press, 13440 Jackson Place, Thornton, CO 80241; (303) 452-7764, fax (303) 450-3894.

Gold International Machinery Corp. offers the GoldPro Wizard Interactive Cataloging System, enabling users to create, expand, and update an electronic catalog. The software integrates photographic material from any source, including pre-scanned images, photographer?s transparencies, digital camera images, and Light Box pictures into the program. Items can be enlarged to produce a magnified image of the product. Images used in catalog creation can be printed, added, or deleted at any time. Gold International Machinery Corp., P.O. Box 998, Pawtucket, RI 02862; (800) 619-GOLD or (401) 724-3200, fax (401) 728-5770, www.goldmachinery.com.

ThinkDirectMail Demographic is a Web-based mailing list tool enabling users to demographically target new customers by conducting sophisticated online searches. Up to 20,000 names, addresses, and telephone numbers can be downloaded. Search results can be exported to any contact manager, database, or office application and are ready for mailing with no additional data entry. ThinkDirectMarketing.com Inc., 321 Main St., Longmont, CO 80501; (877) 288-DATA or (303) 651-6778, www.ThinkDirectMail.com.

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