What Should I Do After the Sale?

I read in a jewelry trade magazine recently that up to 60 percent of bridal customers don’t buy their wedding bands from the store where they purchased the engagement ring. This is a startling statistic. There are several actions that will increase the likelihood that a customer will come back to us. Send a personal thank-you note. You should send a thank-you note not only to the people who buy from you but also to the people who do not buy from you. They might come back and thank you for the thank you. Then, while they’re in the store, you might have an opportunity to show them some merchandise. Send the thank you note three to five days after the purchase or event. Make a follow-up telephone call. Always make a follow-up telephone call after a sale or a sales presentation, especially when the customer has made a substantial purchase. The follow-up call shoul

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