What (Jewelry) a Bride Wants

Budget doesn’t mean boring. For today’s bridal buyers, it’s all in the details. Budget-conscious self-expression: That's the mindset of today's bridal jewelry shopper. In the increasingly diverse post-recession bridal landscape, there's still plenty of room for individuality within the lower price points many jewelers are reporting and, for some customers, a departure from tradition in their choice of adornment. Today's bridal customers are different in other ways, too. First-time brides and grooms are older, but that's just scratching the surface of what makes today's bridal business different than ever before. Retailers say more boomers and couples on to second, or third, marriages are walking through their doors, not to mention same-sex couples, who can now get married legally in six states. The New Retail Normal During and after the Great Recession, even the supposedly do

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