What Jewelers Should Know

Understanding the responsibilities, as well as the costs and the risks involved, is critical for jewelers that accept credit card purchases. When it comes to making jewelry purchases, credit cards are as prevalent—or more so—than cash or checks. They’re convenient for consumers and solve the problem of walking around with a wallet full of cash or worrying that there’s enough money in your account to cover a check. Experts say accepting credit card payments can improve a retailer’s cash flow, because consumers paying with plastic typically buy more than those with cash or checks. Moreover, if you don’t accept credit card payments, many customers will walk out your door and head for your competitor. But the world of credit cards is fraught with peril for jewelers and other small retail businesses. Experts say it can cost you if you don’t do your research and take steps to
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