What Facebook Pages Won’t Do for Retailers

Facebook was never intended to be used by businessesSorry, Mr. Zuckerberg, but Facebook Pages stink as a marketing tool.There, I said it. Or, more to the point, I typed it…with one hand…from beneath my desk…just in case Zuckerberg Almighty sends a bolt of lightning to strike me down.Why am I over Facebook? I’m no social media guru, but I do use it for personal reasons as well as for business-to-business and business-to-consumer initiatives. But I’m sick and tired of Facebook dictating who sees my posts and whose posts I get to see.In their infinite wisdom, the executives behind the social media behemoth have decided that I can see information only from some people or pages, but not others, and they will decide which pages or friends that will be. You’re lucky if a typical post is seen by more than 10 percent of the people who expect to hear from you.If you’ve run Facebook a

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out