What Facebook Pages Won’t Do for Retailers

Facebook was never intended to be used by businessesSorry, Mr. Zuckerberg, but Facebook Pages stink as a marketing tool.There, I said it. Or, more to the point, I typed it…with one hand…from beneath my desk…just in case Zuckerberg Almighty sends a bolt of lightning to strike me down.Why am I over Facebook? I’m no social media guru, but I do use it for personal reasons as well as for business-to-business and business-to-consumer initiatives. But I’m sick and tired of Facebook dictating who sees my posts and whose posts I get to see.In their infinite wisdom, the executives behind the social media behemoth have decided that I can see information only from some people or pages, but not others, and they will decide which pages or friends that will be. You’re lucky if a typical post is seen by more than 10 percent of the people who expect to hear from you.If you’ve run Facebook a

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