What Do Today’s Fine Jewelry Consumers Want?



We spoke directly to fine jewelry consumers and they told us design, value, and personalization are top priorities this holiday season As the saying goes: The customer is always right. In the early 20th century, that sentiment turned the prevailing philosophy of caveat emptor (buyer beware) on its head and paved the way for the majority of retail interactions today, which place the highest priority on the customer. Too often, however, industries don’t hear enough from the shoppers themselves. JCK canvassed fine jewelry consumers across the country and asked what’s on their holiday wish lists, what value means to them, how they conduct their jewelry research, and whether they’ll be spending more this holiday season than in years past.A few common themes emerged, regardless of where shoppers lived: Logomania appears to be waning and bling for the sake of bling is a thing of the past.
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