We’re From the Internet, and We’re Here to Help

Jeff Milstein, co-owner of Wyatt Austin Jewelers, Schaumburg, Ill., has new sales help. It doesn't eat, sleep, or take breaks. It attracts people to the store, sells merchandise that otherwise might not have sold, piques customers' curiosity, and allows customers to order jewelry and receive information about store specials 24 hours a day, seven days a week. The new sales help is an in-store kiosk stocked with jewelry and equipped with interactive technology and Internet access. Customers can access the kiosk and its products from home via the Internet and communicate with the store using e-mail. The kiosk—called "the E'motions Gallery"—is one of several ways that manufacturers and entrepreneurs are using the Internet to help retailers sell more jewelry. It offers customers "live" jewelry, gives them the opportunity to order additional jewelry online, and includes interactive fea
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