Well, Why Not?

One of today's most overused business clichés is the phrase "think outside the box." It simply means change—and for many, change isn't easy. From the elderly lady who can no longer drive but still wants to do her weekly errands on the days she's always done them, to the company that doesn't want to buy new equipment, those unwilling to adjust on their own will eventually be forced by circumstance to adjust. We've all heard the parables about resisting change: A ship at sea risks shipwreck, but a ship that stays anchored in port will eventually rot. The railroad barons of the early 20th century failed to recognize that they were in the transportation industry, not the railroad industry. And we in the jewelry industry are part of the fashion industry. That, for many, represents a big shift in thinking. While jewelry is bought, given, and worn for emotional reasons, the bottom line

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