Welcome to the O.C.! Chatting With the Guys Behind Fredric H. Rubel Jewelers



Golden State glamour mixes with old-fashioned values at Fredric H. RubelThere’s only one thing Fredric H. Rubel Jewelers has in common with the O.C.’s ostentatious reputation: decadent diamonds. Otherwise, its two coastal California locations, Mission Viejo and Laguna Beach, are decidedly low-key and drama-free. Founded originally in San Bernardino by Fredric’s parents, Barney and Rose, right before the Great Depression, the store’s legacy of hard work, fair play, and dedication is being embraced by an eager third and even fourth generation.Lessons From Barney and RoseFredric: My father [managed] a jewelry store in Los Angeles, and my mother applied for a job on a lark when she came to town to visit her sister. They fell in love and got married in June 1928. On the way to their honeymoon in Big Bear Lake, they stopped in San Bernardino, where some storefronts were being built, an
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