Wedgwood and Webster

Wedgwood's traditional blue jasperware is a familiar sight to most, but many people are unaware that Wedgwood is a company with both a rich history and a constant eye to the contemporary. From its establishment in 1759 by Josiah Wedgwood I, Wedgwood has adapted its product—which is by no means restricted to blue pottery—to suit both changing tastes and new technologies. While cream-colored earthenware was already being made in Staffordshire during the first half of the 18th century, Josiah I was determined to perfect the medium. He was born into a family of potters in 1730 and showed from a young age both an affinity for the potter's wheel and a desire to improve and evolve his craft. He began to carry out extensive tests, keeping constant notes on his experiments. In 1759, he established his own pottery in Burslem, England, and it was there that he began to produce creamware of
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