‘We Need a Compelling Shopping Experience’

Zale chief executive officer Neal Goldberg recently spoke to JCK about his chain's plans for the future. Goldberg came to Zale after serving as president of The Children's Place, the noted children's retailer. In his talk with JCK, he stressed—as he did in a speech at the Rapaport Diamond Conference—that the industry needs to offer more-differentiated product and a more compelling shopping experience. Following are some highlights. How have your years at other retailers shaped your view of the jewelry industry? I have been blessed to work with some great retailers and some really talented people. Those people always think about the consumer. They think about what the consumer wants. As I mentioned at Rapaport, what I see in this business is a sea of sameness. It's all about price, and there is no romance to it. The way the goods are presented is very flat. I was never i
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