WDC Web Site Inspires Parody

The World Diamond Council’s DiamondFacts.org Web site has inspired another site—RealDiamondFacts.org—that is as negative about the diamond industry as the WDC’s is positive. The site, which calls itself a parody and perfectly mimics the look and feel of the original, was created by Diamonds for Africa Fund, an Austin, Texas, group that encourages people to donate their diamonds to communities “impacted by the diamond industry.” Rupert Isaacson, co-founder of Diamonds for Africa Fund and a journalist/activist involved in the San Bushmen’s fight to stay on their land in Botswana, said he set up the site because the original DiamondFacts.org “left out a lot of information. We were on the ground in Africa and have not seen any wholehearted benefit from the diamond industry.” Diamonds for Africa Fund is associated with Brilliant Earth, a San Francisco retailer of Canad
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