WatchWorld

Tardy Deliveries Plague Retailers Watch retailers and their customers are growing impatient with back-ordered product that can take up to a year to arrive. With increasing frequency, many watch manufacturers are failing to deliver when promised, frustrating jewelers and consumers alike. Retailers will wait patiently if the product is impressive, recognizing that because watches filter down from manufacturer to distributor to retailer, orders can get backed up easily. But the delays are getting worse, and sometimes companies even advertise product they haven’t delivered yet. “Brands are building demand with a prototype, then they don’t deliver for a long time,” says one source. “We’re not building space rockets here; it’s a wristwatch.” Luxury watches cause the longest delays. The more unique the product, the greater chance of late delivery. Popularity slows delivery
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