WatchWorld

Study: Affluent Consumers Will Buy Watches Online Affluent U.S. consumers are enthusiastic buyers of fine watches, and a growing number of them are purchasing their timepieces on the Internet. Those are among the major findings of a USA Today report on ?American Affluence and the American Watch Consumer.? The report was released this spring at the international watch fair in Basel, Switzerland. Among affluent U.S. adults, two of five (38%) bought a watch in 1999, and the ?average household expenditure? for a watch was $519, according to the report. ?Affluent adult? is defined as one with $75,000 or more in annual household income. Among affluent USA Today readers (who earn more and spend more than the average affluent consumer), 44% own three to five watches, and the same proportion ?frequently look at watches when they are in a store.? Seven in 10 own a dress watch and an
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