Watches Remain Vital to U.S. Consumers

Watches remain important to most U.S. adults, especially women, despite some indications that use of handheld devices—like cell phones and iPods—as time tellers may be growing, says a 2006 national survey by The Jewelry Consumer Opinion Council. Most survey respondents, including young adults, own two or more watches, believe wristwatches are important as fashion accessories and for use at work, and say they'll continue wearing watches in the future. The survey, conducted in August 2006, examined the watch-buying habits and expectations of 7,182 JCOC consumer panelists, more than 80 percent of whom were women. JCOC charted opinions in two categories: the entire group of respondents (ages 18 to 65), and young adults (those 18 to 24 years of age, 8 percent of the total). Most of the group (61 percent) were between 25 and 50 years of age. JCOC found that the overwhelming majority of
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