Watches: Manufacturers Embrace Midrange Timepieces



The Price Is RightAs the new year kicks off, a 2013 trend that’s likely to continue into 2014 should be good news to watch retailers: The death of the midrange segment has been greatly exaggerated.At the 100-year-old family-owned Feldmar Watch Co. in Los Angeles, vice president Scott Meller says the biggest takeaway from last spring’s Baselworld luxury watch and ­jewelry fair was the return to successful, if predictable, products priced in a way “that makes more sense. Basel was very much a back-to-basics presentation.”Unlike the years following the 2008 recession when many watch brands flocked to the high end (believing it was the only segment unscathed by the financial crisis), today’s economics appear to favor the middle class. The watch industry has jumped on the opportunity to nurture this once-neglected audience.Fastrider Black Shield in 42 mm matte black ceramic case on
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