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Pulsar Set to Relaunch Into the Stars Inspired by the celestial origin of its name, Pulsar is preparing a major relaunch this fall that will feature light-powered watches, titanium watches and jewelry styles. In addition to 70 new styles now being shown to retailers, a large-scale marketing program and print and television advertising campaign is set to commence. Its tag line: “Discover Your Own Star,” complete with a new Pulsar logo. Cheri McKenzie, vice president of advertising at Seiko Corp. of America, Mahwah, N.J., says the “top to bottom” relaunch was created to solidify Pulsar’s image and is based to a large degree on the success of Solar Pulsar, which debuted last year to strong consumer reaction. “The four models we started with completely sold out last year,” she says. Taking its cue from this response and noting that Pulsar earned more revenue even with fla
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